The 'brand' for the London 2012 Olympic Games has just been launched today. Watch a short video presentation about it here.
My initial reaction is that it is incredibly ugly, although the video above does do its best to put it in context. Perhaps it will grow on me? Or perhaps my aesthetic senses will simply be overwhelmed by its ubiquity in the coming five years. Others have likened it to a broken swastika and here it displays an altogether novel interpretation of the word 'togetherness'!
UPDATE: (Tuesday 5JUN07 23.55 BST) One day after the official launch of the Olympic branding it is revealed that elementary safety checks were neglected and a section has to be cut out of the official branding video!
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