All political advertising is of course completely over-the-top 'optimism', or for the 'attack' variety it tends to be unrelieved gloom and disaster.
In any case I think it will be interesting to compare Labour's message last time around with what they come up with when they next present themselves to the electorate; I suspect there will be a fascinating change of tone, not to mention a radical rewrite of practically everything they (and those who voted for them) foisted upon us in 2005; the choice of background music and sound-effects will be particularly instructive.
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