Blogging from the Highlands of Scotland until I return to the Murcia region of Spain towards the end of January 2018 for about a month
'From fanaticism to barbarism is only one step' - Diderot

Wednesday, 28 April 2004

Product placement - helped along by those tiresome intervening programmes

I've just been watching a recording of last night's Channel4 broadcast 'Born Rich', about those who have been born to great wealth. The programme was put together by one Jamie Johnson, heir to the Johnson&Johnson empire. Some of those interviewed for the making of his programme seem nice young people, others less so - just like the population generally.

I've just seen the first ad-break, though, and was struck that one of the ads was for that great favourite of mums, and others, "Johnson's Baby Wipes" - pretty astute, if you ask me, to take advantage of what is an hour-long free company advertisement to bring one of the company's products to renewed public attention. Even more amusing, though, was the following advertisement for a completely (so far as I know) unrelated product - 'Nambarrie Tea' - one of the characters in it, the only one named, just happened to have the name for the advertisement of 'Mrs Johnston'. Different spelling, but someone at their ad agency must have been on-the-ball to place the ad in one of this programme's slots. This is the kind of thing I like to see - creative use of random opportunities.

No comments:

Post a Comment

Welcome to my comment area. Whilst all comment is welcome you are requested to respect the views of others. To read full terms for use of this facility, please visit my 'Terms of Use' section, linked to under the 'About this Blog' heading at top right of the blog. Note added 12JUL2010 - All comments will now be pre-moderated before they appear in this blog; this is a measure to prevent 'spam' commenting, which has become frequent of late. Thank you.