Blogging from the Highlands of Scotland until I return to the Murcia region of Spain in the Autumn for a month or so
'From fanaticism to barbarism is only one step' - Diderot

Wednesday, 28 April 2004

Product placement - helped along by those tiresome intervening programmes

I've just been watching a recording of last night's Channel4 broadcast 'Born Rich', about those who have been born to great wealth. The programme was put together by one Jamie Johnson, heir to the Johnson&Johnson empire. Some of those interviewed for the making of his programme seem nice young people, others less so - just like the population generally.

I've just seen the first ad-break, though, and was struck that one of the ads was for that great favourite of mums, and others, "Johnson's Baby Wipes" - pretty astute, if you ask me, to take advantage of what is an hour-long free company advertisement to bring one of the company's products to renewed public attention. Even more amusing, though, was the following advertisement for a completely (so far as I know) unrelated product - 'Nambarrie Tea' - one of the characters in it, the only one named, just happened to have the name for the advertisement of 'Mrs Johnston'. Different spelling, but someone at their ad agency must have been on-the-ball to place the ad in one of this programme's slots. This is the kind of thing I like to see - creative use of random opportunities.

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