Blogging from the Highlands of Scotland until I return to the Murcia region of Spain in the Autumn for a month or so
'From fanaticism to barbarism is only one step' - Diderot

Friday, 12 March 2004

A fascinating glimpse into British social mores

This analysis of where one shops for food amongst the big supermarkets seems to throw an uncanny light on how modern Britain remains socially (and economically) quite stratified. The sophistication of some of the supermarket operators in targetting their offerings at defined segments of society is quite revealing.

Not all the supermarket brands are represented in the area I live, which is in itself quite revealing in some ways (although as a low population density area the market probably does not exist for the full range, anyway). We do have a number of non-supermarket outlets for more specialised foodstuffs, though, and one of the better ones is located only a few miles from where I live I'm glad to say, as is an excellent farm shop.

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