A couple of evenings ago I was discussing with some friends here our current supermarket shopping options, both very locally here in Nairn and within reasonable distance (by car or bus) in Inverness, Forres or slightly father afield in Elgin. Very locally, we now have a recently-opened and very welcome Sainsbury, with the main alternative being the decidedly inferior (in various ways) Co-operative. In Inverness there are several Tesco outlets, as well as a Morrison, plus various others such as a Co-operative, Lidl and Aldi. Forres duplicates up with a Tesco and a Lidl and Elgin has various including the only Asda in the area, until the planned store in Inverness opens later this year.
We all agreed that it would be great if a Waitrose were to come to this area, but thought that this was unlikely - but one can live in hope. Currently there are 3 branches in Scotland (2 in Edinburgh, 1 in Glasgow), with a 2nd store planned for Glasgow soon. However, Waitrose has signalled it would like to open a further 16 stores in Scotland over the coming 5 years. Now, I expect most of those will be in the Edinburgh or Glasgow area, with perhaps Aberdeen and Dundee getting a look-in, but maybe, just maybe, their consumer profiling exercises could justify one further north, possibly in Inverness, or even (I said I was being fanciful!) in little old Nairn?