Government 'spin' disallowed by advertising watchdog

The Advertising Standards Authority (ASA) has banned an advert by the Training and Development Agency for Schools, for implying that a newly-qualified teacher could earn substantially more (70 per cent more!) than the pay-scales allow for. Whilst the Agency says it will abide by the ruling, it disputes the ASA findings although the justification it offers is not particularly convincing. Government departments need to know that their advertising campaigns (i.e. propaganda) must abide by certain minimum standards, unlike and very unfortunately a lot of the pre-election promises of political parties.