The 'pink pound' has been recognised as a potential way of increasing Scotland's gross take from tourism and will be targeted at different markets in slightly different ways, in an effort to focus on what is most likely to interest visitors (who happen to be gay) from various countries. Enlightened tourist-related businesses will undoubtedly welcome this - I expect that gay tourists are at least as high-spenders as most other visitors, possibly more so. I am pleased to see this development - with luck it may improve things for gays who live in Scotland, too.
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