Blogging from the Highlands of Scotland until I return to the Murcia region of Spain towards the end of January 2018 for about a month
'From fanaticism to barbarism is only one step' - Diderot

Sunday, 27 June 2004

A 'rebranding' exercise for Scotland

A quite large sum of Money (GBP300k) has been spent by the Scottish Executive trying to identify the best symbol to represent Scotland, at home and outwith Scotland. Unsurprisingly, the four advertsiing agencies who were commissioned and paid to do this non-work have concluded that the Scottish Saltire (St Andrew's Cross - a white diagonal cross on a blue background) is the most suitable. It has been around for, oh, something like 1,200 years (!), is simple, easily-recognised and has no known negative connotations, unlike some other flag symbols. There really was no contest, I think.

It is reassuring to know that the Scottish Executive husbands the expenditure it makes on our behalf so wisely.

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